Welcome Email Template
Convert signups into active users with a clear, action-oriented welcome email. Guide new users to their first success.
Email Preview
Use with AI Assistants
Copy and paste this prompt into your AI assistant
Implement an welcome email email using the Ark API.
Fetch the template and code examples from: https://arkhq.io/templates/welcome-email.md
Replace the template variables with the actual values for:
- {{name}}: The recipient's name
- {{email}}: The recipient's email
- Other variables as documented in the template
Then send via Ark API.The AI will fetch the template from the URL and use it to send your email through Ark.
Why welcome emails drive activation
- Welcome emails have 4x higher open rates than regular emails (50-60%)
- Users who engage with welcome emails are 33% more likely to become active
- Sets expectations and reduces support requests
- Creates immediate value perception after signup
Code Examples
Use the HTML template above with these code examples
import Ark from "@arkhq/sdk";
const ark = new Ark({ apiKey: process.env.ARK_API_KEY });
async function sendWelcomeEmail(email: string, name: string, appName: string, dashboardLink: string) {
await ark.emails.send({
from: "[email protected]",
to: email,
subject: `Welcome to ${appName} — let's get started`,
html: `<!DOCTYPE html>
<html>
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
</head>
<body style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif; line-height: 1.6; color: #333; max-width: 600px; margin: 0 auto; padding: 20px;">
<div style="text-align: center; margin-bottom: 30px;">
<h1 style="color: #111; font-size: 24px; margin: 0;">Welcome to ${appName}!</h1>
</div>
<p>Hi ${name},</p>
<p>Thanks for joining ${appName}! We're excited to have you on board.</p>
<p>Here's how to get started:</p>
<ol style="padding-left: 20px;">
<li style="margin-bottom: 10px;"><strong>Complete your profile</strong> — Add your details to personalize your experience</li>
<li style="margin-bottom: 10px;"><strong>Explore the dashboard</strong> — Get familiar with the key features</li>
<li style="margin-bottom: 10px;"><strong>Send your first email</strong> — The best way to learn is by doing</li>
</ol>
<div style="text-align: center; margin: 30px 0;">
<a href="${dashboardLink}" style="background-color: #000; color: #fff; padding: 12px 30px; text-decoration: none; border-radius: 6px; font-weight: 500; display: inline-block;">Go to Dashboard</a>
</div>
<p>Questions? Just reply to this email — we read every message.</p>
<p>Best,<br>The ${appName} Team</p>
</body>
</html>`,
});
}Best Practices
- Send immediately after signup (within seconds, not hours)
- Focus on one clear call-to-action
- Include 2-3 quick wins to build momentum
- Personalize with the user's name and relevant context
- Keep it short — welcome emails should be scannable
- Make replying easy for questions
Frequently Asked Questions
When should I send the welcome email?
Immediately — within seconds of signup. Users are most engaged right after signing up. Delays reduce open rates significantly. Use async email sending so signup isn't blocked.
Should welcome emails include login credentials?
Never include passwords in emails. If you use passwordless auth, include a magic link. Otherwise, just welcome them and link to the login page.
How many CTAs should a welcome email have?
One primary CTA (go to dashboard, complete setup, etc.). You can list multiple steps, but the button should drive one clear action. Multiple buttons dilute conversion.
Should I start a drip sequence from the welcome email?
Yes, but keep transactional and marketing emails separate. The welcome email is transactional. Follow-up onboarding emails can be marketing (with unsubscribe). Ark is built for transactional emails.
Related Templates
Learn More
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